YouTube TV All the Julios
When my team and I were asked to create and produce a YouTube TV new-subscriber-focused spot, featuring legendary Atlanta Falcon wide receiver Julio Jones, we jumped at the chance. We pitched nine concepts on a Monday, won the project on Tuesday, and shot two commercials with Julio that Friday--in just three hours. Phew!
Southwest Airlines Diversity & Inclusion Initiative
I was honored to contribute creative to Southwest Airlines’ Diversity & Inclusion Initiative. I was tasked with capturing the essence of their unique corporate culture in a series of broadcast PSA’s.
When the global device repair and accessories giant, Cellairis, wanted to promote their repair-while-you-wait/ Cellairis bundle program, they turned to our team.
The State of Georgia was looking for a fresh way to attract new account applicants for their wonderful 529c College Savings Plan. My concept was inspired by the classic “Kids Say the Darndest Things” and Jimmy Kimmel Kids segments.
THe IBM Challenge
When IBM chose to test their new AI supercomputer, Watson, Jeopardy! was the ideal proving ground—pitting Watson against Jeopardy!’s greatest champions, Ken Jennings and Brad Rutter.